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Placeholder data

Usually ID cards and credentials feature personal data of the bearer. Customization is an additional option which allows the customer to add his/her own data and is always available, unless such items fall under certain categories as per our restriction policy.
If customization is not required, ID cards and credentials are offered blank as standard. Where possible, items are offered completely blank (empty of any data). Often, though, they are come "blank" with placeholder data.

Placeholder data are sample data placed on blank ID cards or credentials in order to show both what is the correct data required for the field and their graphical appearance.

E.G.: the word "Name" is a placeholder data as it indicates where the bearer's name goes and shows the graphic appearance of the data itself (color, size, font, etc.).

The following are some of the most common placeholder data that can be found on our ID cards and credentials:
- Last: indicates last name
- First: indicates first name
- Name: indicates complete name
- Rank: indicates rank
- 00/00/0000: indicates a date, such as expiration date, issue date, etc.
- 0000 (or any several 0 digits): indicates any number different than a date, such as service number, badge number, serial number, etc.

It is important to know what placeholder data are, because some items come with placeholder data already printed on them, unless customized.

Placeholder data play an important role in the restriction policy, which applies to certain items when shipped to specific destinations.

See Fig. 1.1 on the right for a graphic explanation.

Please note that all blank items will come with placeholder data

Even if an item is "blank" it will carry placeholder data. We will take care to update the website's pictures so all photographs will reflect that change as soon as possible (E.G. all items ordered without "customization" will bear a placeholder photo, even if the item is pictures without one).

Fig. 1.1: placeholder data are highlighted in red on
US Army CID credentials, '70 (left) and on
NYPD ID card, 2000 (right).